In a series of blog posts last week, Microsoft announced three new IndexNow integrations. Rank Math SEO Wordpress plugin, AIOSEO (All in One SEO for WordPress) and Duda website builder now all support IndexNow.
What is IndexNow?
Launched last November, IndexNow has been gaining ground since. The initiative is a fundamental change to indexing, relying on push rather than pull, with webmasters alerting search engines of new content and updates to existing content, rather than waiting to be seen.
Co-sharing
In January, Microsoft announced on its Bing blog that submitted URLS were now being shared across participating search engines. This means a URL submitted to any IndexNow-enabled search engine immediately gets submitted to all other participating search engines. Webmasters only need to notify one API endpoint, making it an efficient process for both webmasters and search engines.
In the same blog post, Microsoft said the IndexNow protocol was already being used by over 80k websites.
Support for IndexNow is growing
According to their blog posts announcing the integration, Rank Math has over a million WordPress sites using it, AIOSEO has over 3 million active installs, and Duda has nearly 1 million active websites.
Cloudflare announced support for IndexNow last November, and said more than 60,000 unique websites had opted-in.
Microsoft itself has an IndexNow Wordpress plugin to make the integration process easier for Wordpress sites.
Google is not as yet participating, but they told SearchEngineLand last year that they would be testing the protocol.
Getting started with IndexNow
Implementing IndexNow for your site is a straightforward process.
Check out the IndexNow implementation page for a step-by-step guide.
