With Google’s mobile index just around the corner, the search engine is encouraging webmasters to focus on getting site speeds up to scratch with two new benchmarking tools.
The Mobile Speed Scorecard allows you to see how your site measures up compared to the competition on mobile, while the Impact Calculator illustrates in clear dollar terms the effect even a small speed improvement can have on the bottom line.
Fast loading is a key component for good user experience and Google has confirmed that page speed will be a ranking factor for mobile searches from July. Google says:
53% of visits are abandoned if a mobile site takes more than three seconds to load, according to Google data from 2016.
https://adwords.googleblog.com/2018/02/speed-scorecard-impact-calculator.html
Mobile Speed Scorecard
The Mobile Speed Scorecard is powered by the Chrome User Experience Report and lets you compare your site speed with thousands of websites from 12 countries across the world.
Google recommends that a site loads and becomes usable within five seconds on mid-range mobile devices with 3G connections and within three seconds on 4G connections.
Impact Calculator
Google’s Impact Calculator aims to show how even small improvements to site speed can have a big effect on conversions. It quotes The State of Online Retail Performance, April 2017 to say:
In retail, we see that for every one second delay in page load time, conversions can fall by up to 20%.
https://adwords.googleblog.com/2018/02/speed-scorecard-impact-calculator.html
Users can type in site specifics such as average monthly visitors and average order value to determine the impact of loading times on revenue. You can see how much you’d gain by reducing load time by one second vs two seconds.
You can access the Scorecard and Impact Calculator here.
See the Adwords blog post for full details, and also our blog post for more Google testing tools to improve your site.
