A relatively new medium, the rise of podcasts has been nothing short of spectacular. 64% of the American population are familiar with the term podcasting, and 44% have listened to a podcast.
Podcasts attract the educated and relatively better off sections of society and listeners spend an average of 6 hours and 37 minutes listening to podcasts every week.
Coupled with this growth has been an exponential increase in ad revenue - from $69 million in 2015, to $314 million in 2017 and forecast at $659 million for 2020.
MusicOomph have put together the infographic below, highlighting the most compelling stats from research carried out by Nielsen and Edison
Source: MusicOomph
