Changing how we search for, create and research new content.

The latest update from Google needed to happen; it's a direct response to purposeful manipulation of Google in a way that makes the web worse for everyone. But its effects may ripple further than you think at first glance.

Back in April we reported on Google's launch of Multisearch, an additional feature of Google Lens that allows you to search in both image and video. Google is now pushing that technology even further in its quest to replicate real life in the search box.

In this post we take you through Google's guidance on getting your videos indexed and optimised for SEO.

Google loves high quality, unique and expertly written content. This is what makes a blog continue to be such a valuable SEO asset, especially for companies such as us, here at Wordtracker.

2021 has been quite the year, with some of the biggest and most frequent updates across Search seen for a long time. So here's a recap of the main events.

Instead of waiting to be seen, IndexNow allows webmasters to alert search engines of new content and changes to existing content. But will Bing make it a success?

It’s been almost a month since Google rolled out changes to how the title tag works. If you’re just spitting out your coffee thinking ‘what changes?’ that’s because Google did so with little warning or explanation. So pretty much the same as usual.

Searcher intent allows for greater flexibility in the connection between search and content. Many sites are left wondering how they can create content that covers a greater potential footprint of searches. The buying cycle may well hold the answer.

How effectively is your content targeting the entire customer journey in comparison to the respondents in this survey?

It’s been a tumultuous couple of months, with Google rolling out a total of 6 updates since April. So if you’ve seen your rankings bouncing around a bit I wouldn’t be surprised. We sum up what’s happened and the interlaced effect of all these updates.

In the face of much opposition Google have delayed FLoC until 2023. So why have they done this and what does it mean for browser tracking?

June has seen one massive core update roll out, and with the Page Experience update currently rolling out and another core update planned for July, it’s a good idea to take a closer look.

Google last week revealed a slew of new technologies that they have been working on behind the scenes. Two of these are Google MUM and LaMDA. But what do they mean for Search?

What the FLoC? A deep dive into Google's dramatic changes to the way online advertising works.

Core Web Vitals are coming, and Google has made a big show about it. In the context of their usual update comms and the tools we're given to assess the impact, it's time to start thinking about this a little differently.

Google is getting better at understanding the content of information. Not just the context of a word within content, but the content of a search within the world around us.

Even if you think it’s good, trust me when I say, it’s time to recheck your site’s performance according to Google.

In what Google and Facebook likely consider a blow and a win for publishers, the Australian Competition and Consumer Commission (ACCC) has released its draft of their new Code of Conduct.

The May 4th Core Update annihilated thin content and pushed Expertise, Authority and Trust back into the spotlight. So let’s go through how you can be a content Jedi.

Coronavirus is having an effect on businesses worldwide. Here's our research on how it might affect us and how we are dealing with it, so you can better plan for your business.

With the Super Bowl about to kick off this Sunday, Google have already released their half time ad for 2020. And it's a bit dark.

Google has announced a major update introducing Google BERT, “representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

You may have heard of the 'link tax' last year, well it didn't go away. It's being implemented and Google is making changes.

Wondering why your site isn't ranking as well as it should be? Try our top ten lesser known SEO tips for improving your site's rankings in Google.

Google have announced they are rolling a new broad core update, as of the 24th. Here's what we know.

You've probably heard about Clickstream data by now as it's a term which is increasingly being used. But what does it actually mean and what makes this data so good?

We’ve been busy bringing you the latest in both keyword data and functionality. Some of the biggest advances come from the adoption of Clickstream data and our new and improved data scaling.

Google no longer sports their unofficial ‘Don’t be evil’ mantra, but they appear to have picked up a new one. Helping you ‘get things done’. It doesn’t sound like a problem, until of course they choose to help users get things done in your market.

Check out the new Wordtracker data to open up new possibilities for your business.

Ever wished you could get those elusive Amazon search volumes? Or see which products were most popular at what time of year on eBay? How about seeing exactly which terms get the most traction for your next YouTube video?

Keywords are arguably the single most powerful tool in SEO and have been for the past 20 years. If you’re not using them you’re not doing SEO. So just what keeps keywords so relevant?

Increase the granularity of your keyword searches with Search by State.

With Google's use arguably being increasingly driven out of necessity rather than choice and Google taking on increasing criticism over privacy concerns… could 2018 prove to be the turning point?

With over $3 billion about to be spent both online and in-store, you probably should be getting ready for Black Friday. So here's our guide to what it is and how to make the most of it.

As technologies such as JavaScript become more widely used, it's becoming essential for SEOs to know about them. Read on for the basics.

Google has been in Social since the beginning and as it closes yet another Social Media project we take a look at what it has been trying to achieve and the story that connects the pieces together.

Google has now been around for 20 years and in that time it has changed the world by becoming part of all of ours in a way that few other companies have managed. However at the heart of it, what it does has remained remarkably similar.

Check out the new Wordtracker tool, it's live right now and you can access these great features.

Wordtracker is here with a brand new design for the tool, better results and a whole lot more. So read on to get a sneak peak.

Heard of E-A-T? It’s the metric Google is focusing on to help judge page quality.

A story that really started last November may soon be coming to a dramatic finale as Google have a class action lawsuit taken out against them.

On 1st August Google began pushing an almighty core update. It went on for over a week and now it’s done we’re ready to give you the lowdown on what happened.

The two tech giants are vying to bring connectivity to large parts of Africa, but what's their gameplan?

Google, the ubiquitous, the all-powerful, the seemingly insurmountable. But hold on, they really aren’t the only player in the game. Let’s look at some of the alternatives.

Wordracker Inspect is back and it just keeps on getting better.

Search is not the same as it used to be. We've gone from one platform to many and there are now more ways than ever to interact with the internet. Where are we now and what’s next?

We all know by now that mobile is huge, it accounts for well over half of all searches. But Desktop was the main player for so long and habits are hard to break. So have you been optimising for the right device?

Artificial intelligence isn’t coming soon, it’s here now. And Google is frantically working on making theirs the best it can be. So what happens to SEO when Google develops AI good enough to outstrip any of the other ranking factors?

With the release of Google’s new ‘Talk to Books’ feature and their ‘Semantic Experiences’ project, does this mean AI is coming to search and what does this mean for keywords?

Google says this is a broad update to its 'core algorithm', but what makes an update part of the core? Just what is that, how often can we expect Google to update and how will it affect your website?

Google Alphabet have released the latest change to AdSense and it’s a pretty impressive one. Auto ads drive 10% more revenue and manage your ads for you.

Google might just be quietly breaking the relationship between itself and the publishers it relies upon. But what’s the long-term goal here?

Created for you to fill to fill a gap in local news, could it end up damaging an already struggling industry? Just what is Google Bulletin, how does it work and how will it be used?

2018 might be the Chinese Year of the Dog, but it’s going to be Google's Year of the Machine. In this year's piece I go through my predictions for 2017 and my new predicted Google focus for 2018. Want to see how I did for 2017? Read on..!

Google has withdrawn ratings from Adwords extensions. So you’re no longer be able to add these to your ads. Why are they doing this and does it signify a wider problem with ratings? More importantly, does this mean local results or seller ratings extensions could be next?

We’re now using Natural Language Processing in Wordtracker to improve our toolset and provide even better results in Inspect. So find out exactly what NLP is, how it works and how it can help you with your keyword and competitor research.

Finding the right keywords isn’t always easy. Wouldn’t it be great if you could quickly see which keywords your competitors were using? Well now you can - right from your Wordtracker account.

Google found promoting its own comparison shopping service in its search results whilst demoting those of competitors.

With one week to go before the UK general election, the polls are all over the place and once again no-one is quite sure what’s going to happen. So let’s roll up our sleeves and see what the data shows.

Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.

How you've been solving Google's most difficult problems for them.

If you’ve seen a large drop in traffic since the start of March (especially within the last week) this might be very relevant.

Google made some big changes last year, a lot of which were under the hood. Many of them didn’t even have a direct impact on the results. However, put those changes together and they start to tell an important story.

What is true, correct, a ‘fact’ is difficult to pin down. On both sides of the Atlantic this has been shown to have somewhat dramatic effects first in Brexit and then the US presidential election. In both campaigns there were accusations of lying, dubious statistics playing a key role and vocal groups attempting to drown each other out. So what role does Google have to play in any of this?

Google has a confusing array of platforms and products which surround their search engine. Knowing how they fit together may well reveal some brand new opportunities for your Search Engine Marketing.

In my latest progress report, I'll outline how we're making projects and lists easier to use and working on a long-standing wish from many users.

Thanks to everyone who responded to our article last week, for their feedback. As there was a lot of interest in just what we’re doing I’m starting a weekly progress report to show how the development is coming along.

We’ve been working on a new keyword tool and as the latest round of changes to the keyword planner come into place it’s made it increasingly clear how much this is needed. Luckily that’s exactly what we’ve been working on. And we want to know - what does the ideal keyword research tool look like to you?

An in-depth look at finding related results and getting your input on building bigger lists.

Google doesn't seem to be as advanced as we think it is, especially when dealing with intent. Here we break down a widely quoted search result for some revealing insights into just how Google judges relevance.

Over the past few years something has happened in search. Something big. Read on to find out just why we’ve added YouTube and Amazon keywords.

In case you hadn’t noticed we added some great new data sources into the tool. We've been listening to your feedback, so read on for updates and changes.

The Wordtracker team has been busy working with our sister company Mailflow. Find out all about what we’ve been up to and just why we believe automation is the future of marketing.

Wordtracker are helping launch Mailflow, and as part of this we've agreed to give away an entire years subscription to Wordtracker. All you need to do to win is help us support Mailflow by signing up to their Thunderclap. It costs nothing and takes seconds!

Falling foul of email marketing legislation can be a costly business. In this article we’ll outline a clear set of best practice guidelines to steer you through the basics.

If you’re not using email to your advantage you’re missing out. It’s that simple. Luckily we’ve made it easy to get started with this simple 101 guide that will introduce you to the key factors you need to consider and give you some actionable steps to get started.

Google has rebranded as Alphabet, bringing all its services under one umbrella company. So as Google becomes Alphabet does this mean it is stepping away from Search as its main business?

Learn how to engage with your audience using email sequences.

Find out how to create an email strategy that will not only sell your product but also enamor your audience to your brand.

Creating an email newsletter that people actually want to open, read and engage with isn't as difficult as you think. Owen Powis takes you through 6 top tips for creating a beautiful, accessible, and successful email marketing newsletter.

Email marketing increases retention, converts better than social and search, and makes you money!

Wordtracker changes ahead

The Keyword Tool you have been waiting for has arrived.

Wordtracker looked at search trends during the Super Bowl - read what we found out

Wordtracker's Owen Powis discusses the new changes, introducing the new powerful API with FAQ's on why Wordtracker have chosen to move away from the old API.

Owen Powis explains what you can do with Wordtracker's API, exploring the ways you can start digging through data to find uniques insights.

Submitting guest posts and content ideas for the Wordtracker Blog or Academy is easier than ever.

Owen Powis explains how to use keywords effectively to improve your revenue

Find out how you can use the power of Wordtracker's API to get access to big keyword data

Why we now only report on Exact Match Google Volumes from Wordtracker, the leading keyword research tool

The Google and Bing Disavow tools from Wordtracker the leading keyword research tool

The next Penguin update is on its way, and it's going to be big from Wordtracker, the leading keyword research tool

Wordtracker offers Keyword Research tools for SEO and PPC, Rank Tracking and Site Analysis tools. Start a Free Trial today to get $136 of SEO books and videos

Find out what changes are coming to Link Builder in this update, from Wordtracker the leading keyword research tool

The Link Builder upgrade: What would you like to see? From Wordtracker, the leading keyword research tool

New Site Audit tool from Wordtracker, the leading keyword research tool

Keywords Tool update from Wordtracker - the leading keyword research tool

Google has removed the keyword data from the referrer URL for Secure search. So what exactly is this and what does it mean for you?