Wordtracker blog

Enforcement of the Search spam policy started on 6 May. Big sites such as USA Today, CNN and LA Times have been hit.

Many organizations are looking for a mix of highly technical and core traditional and creative interpersonal skills.

Google has also updated its documentation on debugging ranking drops in Search.

Meta AI will serve real-time search results from both Google and Bing.

Check out new opportunities and ensure correct formatting with these updates for 2024.

Survey shows increasing use of social media for search among Gen Z, but Google still dominates.

Increase the engagement of your brand’s Stories with these tips and tricks from Instagram.

How to make most effective use of LinkedIn to market your business and generate leads.

Google’s 2023 Ads Safety Report says use of LLMs resulted in larger-scale and more precise enforcement decisions.

Hundreds of sites deindexed as March 2024 core and spam updates roll out. Here's what we know so far.

The updates target poor quality content. The "complex" core update may take a month to complete.

The new metric replaces First Input Delay in a scheduled change from Google.

Don't strip out metadata tags indicating an image was created using generative AI.

How to use generative AI to craft better, inclusive copy to boost your ad performance.

Violation of the updated policy could result in account suspension and a ban on advertising with Google.

Trend detection gives insights into subtle shifts over time, helping spot potential issues and opportunities earlier.

An updated starter guide and new video series aim to demystify the complexities of SEO and Search for a starter audience.

A survey shows TikTok is emerging as "an unexpected contender" in US search habits.

The AI-powered feature aims to help advertisers build search campaigns quickly through chat.

Converting your users into customers can be challenging. But with the right content strategy, you can easily move your users along the road to conversion.

Retail Media Creative Studio lets you create and optimize banner ads quickly and easily and uses AI-driven algorithms for optimization.

The free websites made with Business Profiles will be shut down in March.

Your up-to-date summary of the optimal image sizes for the main social media platforms.

A complete phase-out is planned from Q3 2024 but selected sites can request a delay to ease transition.

Explore the graphic design trends set to shape the creative landscape in 2024.