The crucial thing is to strike exactly the right balance and create a business page that is optimized, effective, stands out from the competition, is interesting relevant and timely AND also pulls its weight for your small business.
It can be tough to tick off all these boxes and as an indirect sales channel, you may well struggle to justify the time needed to really eke out every last drop of performance. Fortunately this new infographic makes it easy with a succinct, practical and logical plan of action to attract customers to your Facebook page and make the most of your business presence.
Source:http://quickbooks.intuit.com