Microsoft last week announced the launch of their newly revamped Smart Campaigns. It includes a new Multi-platform feature, which allows advertisers to create ads across multiple advertising and social media platforms using one interface.
Multi-platform
The new Multi-platform feature is designed to ease the burden of creating and managing ads across many different platforms, which is a task most businesses face Using one sole interface, you can create ads across multiple platforms.
- Run search ads. Run search ad campaigns on Microsoft Advertising and Google Ads.
- Run social ads. Run social ad campaigns on Facebook and Instagram.
Microsoft’s AI will automatically optimize your budget across all platforms.
Multi-platform also lets you manage your social media output from a single interface, publishing content across LinkedIn, Twitter, Facebook, and Instagram.
- Interact with customers. Publish content, like, and reply to comments on Facebook, Instagram, LinkedIn, and Twitter.
Other features include:
- View analytics
- Create campaigns quickly
- Automate ad content
- Optimize your ROI with AI
- AI-powered campaign management
- Connect your ads with relevant searches
- Audience targeting
You can see full details of all the Multi-platform features on Microsoft’s Help page.
There’s no additional cost for the Multi-platform tools, you only pay for your ad spend.
For a small business, running ad campaigns across multiple platform is hard work. Having a single interface to do this makes the process more efficient and could potentially be a big time saver. It may also allow you to extend your advertising reach to further platforms where you don't yet have a presence.
Microsoft's announcement says the new Smart Campaigns experience including Multi-platform is launching in the US. Existing advertisers will be given the opportunity to migrate over the coming months, but there’s a waitlist you can sign up to for early access.
