Instagram has grown immensely since its inception as a place to share photos. Its wide reach, especially among young adults, gives marketers increasing opportunities to get their products and services in front of people.
And, the stats show Instagram plays a large role purchase decisions with over 62% of users researching brands and products on the platform.
Oberlo’s infographic shares 10 stats for 2023 which cast light on the importance Instagram could have for your business.
Source: Oberlo
